main benefit

A target reader is the specific profile of the person most likely to buy, read, and thoroughly enjoy your book or piece of writing.

In the literary and publishing world, trying to write for “everyone” usually means your work appeals to no one. Narrowing down exactly who you are writing for guides everything from your vocabulary and tone to your marketing strategy. Demographics vs. Psychographics

To define a target reader, creators look at two distinct categories of data: Identify Your Readers and Sell More Books!