Click-Through Rate (CTR) is a fundamental digital marketing metric that measures the percentage of people who click on a link or advertisement out of the total number of people who were exposed to it. It is one of the most reliable pulse-checks for how relevant and engaging your content, ad copy, or headline is to your target audience. The Formula
To calculate CTR, you divide the total number of clicks by the total number of impressions (views), and then multiply the result by 100 to get a percentage.
CTR=(Total ClicksTotal Impressions)×100CTR equals open paren the fraction with numerator Total Clicks and denominator Total Impressions end-fraction close paren cross 100
Example: If your email campaign generated 50 clicks and had 1,000 delivered opens (impressions), your CTR would be Why is CTR Important? Clickthrough rate (CTR): Definition – Google Ads Help
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